Monday, August 17, 2009

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Thursday, July 23, 2009

Sunday, June 28, 2009

The 4 Ps

Price, product, promotion and place are the four Ps that are a great foundation and platform for the

marketing start point of any business product or service. In this competitive market, a

comparable market value assessment should be conducted to the product or service prior

to pricing, which should then be promoted to its target consumer and placed within their

demographics. All products or services has its immediate target consumer, but only

proper marketing and promotion will yield new consumers and broaden the margin of

demography outside of estimation. So I ponder how to take control of a structure that was set generations before me, alter it to the benefit of my people and keep the wealth within the community.

It seems like the further you go into the African American community the commercial

scenery has a repetitious and redundant business aspect about it. Every other culture has

stake in business and ownership in the African American community except African

Americans. In Brooklyn the Italians have their pizza shops, the Chinese have their Chinese stores and

cook you food they wouldn’t even eat, the Koreans own the beauty supply stores, the

Arabs own the gas stations and the Jews and the Russians own the Therapy and

Chiropractor Services. It would seem that society sees us fit as target consumers for

particular products and services. This isn’t by chance; this is by structural demography

which we call the four Ps of marketing.

Proper funding for your business

If money could talk, it would probably say a business without proper funding is a sinking

ship before it is set to sail. One can have the most innovative and ground breaking

product, idea or service but without the proper funding it will never reach the people it’s

intended to reach. In today’s Market, it may be hard to find a lending source with a

decent interest rate without a personal guarantee. There are many other stipulations that

vary between each business entity, so we should use the utmost degree of due diligence in

selecting the proper funding source. We should explore the different options

for different entities explaining exactly how the funding, the rules, the stipulations and

the terms may vary depending upon the type of business entity seeking the funding and

conclude by identifying the best and most suitable source of funding for this particular business

to start off on the right track.

Advantages and disadvantages of sole proprietorships, general and limited partnerships and corporations

Business in every form, entity, size, capacity and level is what keeps our society thriving.

Every business has its own needs, capabilities, strong points and weak points.

In this blog I will attempt to define and differentiate the legal entities in our society

which businesses can be formed under. I will specify the advantages and disadvantages in

real world scenarios to enable the reader a vivid understanding of each entity in detail.

This blog should give the reader insight into the structure of business from the legal

Stand point to how it is formed and operated in our society. In conclusion to this paper,

the reader will know the differences between a sole proprietorship, general partnership,

limited partnership and corporation.

Every legal business entity has its advantages and disadvantages. There are four different

entities that one may form or organize their business under. A sole proprietorship is a

business with one sole owner or individual. There are not many advantages to a sole

proprietorship. The basic benefits would include the simplicity of filing taxes where only

a self employment form is required. There are also no registration requirements or fees

associated with a sole proprietorship. A disadvantage to this entity is the personal liability

to all debts. Your personal credit and assets are not protected under this form of business

and can result to garnishment, property seizure and a negative credit report due to

excessive and outstanding debt. A sole proprietorship has the most benefits when

it comes to taxes. A sole proprietor doesn’t pay payroll or payroll taxes. They can also

save on income taxes and keep their profits. Health care can also be extended to the

spouse of the sole proprietor and then deducted as a reimbursement. This is a significant

long term tax savings. Many people start businesses as sole proprietors to avoid the

expenses of forming a partnership or corporation.

There are two types of partnerships, general and limited partnerships. In a general

partnership all partners will have unlimited liability for all debts incurred, whereas in a

limited partnership all partners have the same unlimited liability for all debts but it is

limited to the contribution or investment each partner has made. In a general partnership

all partners would report their profits, losses, expenses and investment on his/her personal

tax return. There is no registration with the state, written agreement or contract

requirement though it would be in every partner’s best interests to have one. The death of

a partner terminates the partnership. General partnerships are taxed in the same manner as

sole proprietorships. With minor differences in tax filing, a limited partnership operates

the same as a general partnership in regards to taxes. A limited partner is one who

invests or contributes to the business and isn’t involved in running the business. A

limited partnership has to have one or more partners who runs the business and is liable

for partner’s debts. One partner can be both the limited partner and general partner but

there must always be 2 or more partners in a limited partnership. A limited partnership

has to file with the state. One of the advantages of a limited partnership is that it is easier

to attract investors with this type of entity. A limited partner can leave the partnership at

anytime without compromising the business. Overall, a limited partnership has more state

requirements and fees than a general partnership and general partners assume all personal

liability. In a general partnership, each partner may have different visions, goals and

directions they may want to take the company or there may be a significant and unequal

investment in time, finances and labor. All partners in a general partnership will be liable

for each partners actions which can be a huge disadvantage in comparison to a limited

partnership. The advantage is that you can combine expertise, finances and resources

with small start up costs and get business rolling quickly. General partnerships usually

work when each partner shares or equally contributes time, labor and financial

commitment. Each partner should bring a different expertise strength and skill in order

for a general partnership to thrive.

The last entity is the corporation. A corporation to me is the business with the umbrella.

A corporation may act, conduct business, enter contracts and agreements like a real living

person but is protected beyond personal debts and assets with far more tax breaks and

options than an individual entity or partnership depending upon the state the business was

incorporated in. Personal credit and assets are not at stake in debt reconciliation or

satisfaction. This is what I mean by the “umbrella”. Corporations only pay taxes on

profits, salaries and bonuses. Corporations may offer stock options to its investors. An

owner can also take salaries, bonuses and dividends as an employee of his/her own

corporation. Multiple owners of a corporation are called shareholders. Shareholders are

not involved in operations of the corporation. Unless there is a buy-sell agreement clause

a shareholder may buy, sell or transfer as many shares he/she may wish at any giving

time. The only disadvantages that come to mind are the fees that it costs to get a

corporation started. Also an extensive form of organization has to be conducted as far as

paperwork is concerned. The corporation must file all taxes at the appropriate times.

Assets and corporate bank accounts must be kept totally separate from personal bank

accounts to avoid any type of income, profit or wage confusion or IRS audit. All licenses

must be maintained and every meeting, corporate action, expense, donations and/or

sponsorships should be well documented and able to be furnished at any time if required

to. The option to incorporate your business should be for the more serious business

minded people who seek asset protection under a corporate umbrella who intend on doing

big business and registering with the Secretary of State.

This is the ideal option for anyone doing business in this society.