The 4 Ps

Price, product, promotion and place are the four Ps that are a great foundation and platform for the

marketing start point of any business product or service. In this competitive market, a

comparable market value assessment should be conducted to the product or service prior

to pricing, which should then be promoted to its target consumer and placed within their

demographics. All products or services has its immediate target consumer, but only

proper marketing and promotion will yield new consumers and broaden the margin of

demography outside of estimation. So I ponder how to take control of a structure that was set generations before me, alter it to the benefit of my people and keep the wealth within the community.

It seems like the further you go into the African American community the commercial

scenery has a repetitious and redundant business aspect about it. Every other culture has

stake in business and ownership in the African American community except African

Americans. In Brooklyn the Italians have their pizza shops, the Chinese have their Chinese stores and

cook you food they wouldn’t even eat, the Koreans own the beauty supply stores, the

Arabs own the gas stations and the Jews and the Russians own the Therapy and

Chiropractor Services. It would seem that society sees us fit as target consumers for

particular products and services. This isn’t by chance; this is by structural demography

which we call the four Ps of marketing.